Practitioner Insight

Technology & AI

Joni Thorson, VP of Strategic Business Development at Serco, explores the transformative potential of AI in the travel industry. He discusses the ongoing platform shift, the emergence of new standards like MCP, and the challenges and opportunities AI presents for corporate travel. Thorson emphasizes the need for strategic adaptation and innovation to harness AI's capabilities effectively.

Full audio and transcript are available with any active Academy for Travel subscription.

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