Academy for Travel FACTS 2025
Hotel Industry Benchmarking Occupancy Rates

Benchmarking Trends2

FACTS 2025 · 25 November 2025

Jo from XPR discusses global hotel industry trends, focusing on occupancy and pricing. The talk highlights regional differences, especially in the Asia-Pacific, and the impact of events on hotel performance. Key insights include the growing importance of events and the influence of supply and demand dynamics on pricing.

""Events like Taylor Swift's tour teach us the power of major events on hotel occupancy and rates.""
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